As the head of an international interior design company specializing in creating attractive and functional spaces for the global hotel and restaurant industry, Marianne emphasizes the importance of “storytelling” in her approach. When taking on new projects, Norco Hospitality always begins by mapping the history and stories of the location and then weaving them into the hotel’s identity.

Marianne believes that today’s guests choose hotels based on brand and identity, highlighting the need for more than just visually appealing interiors. Genuine experiences, she argues, have become the new luxury—an idea that also shapes Norco Hospitality’s philosophy, prioritizing timeless storytelling over fleeting trends.

Marianne points out the significance of interior design in shaping guests’ perceptions, stating that it contributes substantially to the overall impression of a hotel. While acknowledging the changing landscape of guest expectations, she notes that the design experience has become a decisive factor in attracting visitors.

5 current trends in hotel interior design:

1. Bold design choices: Hotels are increasingly embracing distinctive visual expressions, investing in statement furniture with vibrant colors and bold details that assert a strong and unique identity.

2. Inclusive hospitality: Hotel restaurants are evolving into spaces that welcome not only guests but the entire city. This shift brings increased vibrancy to hotels, along with higher standards for food and beverage offerings.

3. Emotional impact: Beyond visual aesthetics, hotels are focusing on evoking emotions through multi-sensory experiences. By using scents, sound, and compelling storytelling, hotels aim to create lasting impressions that go beyond individual design elements.

4. Elevated guest expectations: Modern guests are more discerning and expect well-equipped rooms with comfortable beds. The focus extends beyond private spaces to public areas, encouraging hotels to refine spaces such as bars and restaurants to meet high expectations.

5. Hotels as destinations: No longer just places to stay overnight, hotels have become destinations in their own right. Travelers actively seek out specific hotels for a complete experience, with social media playing a crucial role in shaping these preferences.

Marianne concludes by reinforcing the idea that enduring design, rooted in storytelling and identity, is essential to stand out in a landscape where individuality is valued over uniformity. Get your trend inspiration from Norco Hospitality here.

Marianne highlights the importance of interior design in shaping guests’ perceptions, noting that it significantly contributes to the overall impression of a hotel. While acknowledging the evolving nature of guest expectations, she emphasizes that a strong design experience has become a decisive factor in attracting visitors.